This is "GENTEM STICK Showroom & Gallery" which was completed in Niseko area.
Here, people are gathering from all over the world in search of a special snowboard.
It's a shop where snowboard produced by Taro Tamai, a charismatic presence of the snowboard world, can be purchased. It is also possible to test drive here, in addition to boards, GENTEM goods etc. are also available. There is a cafe on the second floor, and a gallery with photographic works taken by Mr. Tamai lined up. Please see the snowboard as a "works" different from mass-produced items.