Fresh

Designed for Fresh, a high-style bath and beauty company, this global retail store program captures the spirit of the company’s products in a clean and architecturally distinctive environment. Each retail space is organized around a perimeter of custom cabinetry and center tables that create settings for product demonstrations and showcases the rich detail of the product and its packaging. Since the initial launch of the Fresh brand in 1995 until 2011, Hacin developed the design of all aspects of the company’s built environment, including its international network of 20+ stores, custom furniture and fixtures, and a wide variety of department store installations. In addition to efforts to integrate sustainable design principles into all aspects of design, each Fresh location around the world is unique, reflecting the character of its surroundings and the clean, contemporary spirit of its product lines of cosmetics, perfumes, and body care. The Boston and West Hollywood locations are pictured here.