Retail Design – Kabel Deutschland
Germany, Germany
Coming on strong. The attractive TV, online, and phone services of Kabel Deutschland are hard to miss. In order to achieve the same with Kabel Deutschland’s shops, design and fitting concept have been revised completely. What strikes the eye is the reduced approach: strict confinement to the primary CI-colors yellow and white, product-centered zoning, functional furniture layout. The result: welcoming Kabel Deutschland shops that are recognized at first sight.
