Peck Seoul Store
Avenuel Lotte World Tower, Seoul, South Korea
The project covers 850 square meters in a commercial and residential compound owned by Lotte Group. The construction includes offices/residential/hotel tower, a casual shopping mall, and a luxury department store.
The Peck store is located on the 6th floor of the food store department. Product offer and department sizes have been agreed between Peck and Lotte based on a commercial strategy plan focused on the local market.
The retail spaces are surrounded by a tasting and consumption area , while in the center of the store is located an information point that aims at educating local customers and tourists on the Italian food culture and Peck products.
The idea of luxury is perceived through the careful selection of high quality raw materials and their wise transformation, these values are translated in the architecture through materials such as wood, marble, glass and brass embellished with details that recall the craftsmanship and care of the workings of the Peck world.
