La Donna Moden

The open stairway connecting the three levels gives the store the appearance of a fashion gallery. The individual levels appear as small, exclusive boutiques and inspire the customer to explore. Wood, smoked mirrors and brass are the dominant materials of the fashion store. They form a clear room concept that conveys clarity and orientation. The goods are presented on straight-lined middle space cubes and bars – sorted by colours. Solid white floor plates form the basis for the brass-coloured rods on which the high-quality goods are presented on the ground floor. On the upper floor, an apparently light-weight bars construction suspended from the ceiling surprises with its simple, pure and high-quality look. Geometric shapes and clarity are reflected in the overall concept as well as the unobtrusively placed details, such as triangular smoked mirror elements on solid free standing cubes, ellipsoid tables in a light-weight rod build and ellipsoid seats.