Jil Sander Concept Store

The new Jil Sander flagship store on London’s fashionable New Bond Street is a monolithic space, seemingly sculpted from a single piece of stone. Its design centers on materiality, with innovative lighting that highlights the varied textures of the surfaces and enhances the sensory experience. This approach aims to create an inviting atmosphere across two levels with distinctive lighting designs.

On the ground floor, lighting mimics a natural, airy artist’s studio, creating a bright environment with subdued shadows and a cozy ambiance. The backlit ceiling dramatically transforms the space’s aesthetic. In contrast, the lower floor offers a more intimate setting with lighting integrated within dome-like structures, appearing as if carved from the ceiling.

The lighting design strategy balances brightness with subtle contrasts and accents to spotlight products effectively. The selected 3500K color temperature not only fosters intimacy but also enhances the distinctive blue tone of the travertine, highlighting its unique quality. This careful design ensures a calm and elegant ambiance that enriches the shopping experience without being overwhelming.