Breuninger

Stuttgart, Germany

Photo © blocher partners

Shopping Centers + Malls

Architects: blocher partners

Location: Holzstraße 15, 70173 Stuttgart, Germany
Year: 2013
Client: E. Breuninger GmbH & Co.
Brief: Construction of a new eight-storey office and retail building including a penthouse as well as extension of retail space and office units in the adjacent building
Size: 9,000 sqm

Rhythm of the city | With many trophies as Germany’s Best Department Store, the Breuninger flagship location in the heart of Stuttgart is the brand’s standard-bearer. So how do you take one of Germany’s most successful retail addresses and give it the architectural boost it deserves? blocher partners was entrusted with the task of designing an extension to the Stuttgart building that would reflect the firm’s identity. That’s no easy task: to create a unifying design for a multitude of uses.

The result, a new, eight-storey building, houses new retail space and offices. A direct link to Breuninger headquarters next door enables the best possible circulation between the two buildings and a seamless extension of the selling floor. In addition, to optimize logistics, deliveries were shifted from Karlstraße to the new building on Holzstraße.