Braun Headquarters
Kronberg im Taunus, Germany
BRAUN stands for quality electrical goods and excellence in design. Well-developed self-explanatory products make for a pleasant change from the fashionable nonsense of many modern products.
The building is the direct architectural translation of that attitude. It consists of a three-storey U-shaped building wrapping around an atrium. The specifically developed double façade reduces heat loss in winter and solar gain in summer. Its internal layer is operated manually, the outer layer consists of motor driven glass panels. According to weather, season, time of day or individual preference, the façade panels open up, a multitude of reflections creating a shimmering shell. The central hall is covered with transparent membrane cushions. It is the perfect setting for exhibitions or other events. The floor plan geometry achieves maximum flexibility for internal fit-out.
