BMW Welt – Produkt Info Center
Back to Projects list- Location
- Munich, Germany
- Year
- 2016
- Client
- BMW AG
- Team
- Jochen Gringmuth (Entwurf), Katrin Weiß-Höppeler (Entwurf), Christian Skeide (Entwurf), Caren Becker (Team), Vincent Cramer (Team), Christoph Brautzsch (Team), Sonja Stadelmaier (Team)
- Project Partner
- ART + COM AG
Black liquid meander at BMW Welt – The Product Info Center (PIC) at BMW Welt was reopened in an entirely new design language. BMW’s PIC offers customers who collect their new automobile to engage in a personal introduction offered by specialists.
The dynamic new architecture stuctures the space into individual briefing areas and fluctuates between openness and discretion. With its black meandering wall structure on 290+ square metres, up to 13 individual briefings can be held simultaneously and without interference.
The briefing is personalised down to the last detail and precisely tailored to the customer and his new vehicle. To allow the collecting party a detailed overview of their individually composed functions and features, the BMW specialists have access to a database-supported, interactive presentation system, developed by the agency ART+COM. Whether ‘Motor’, ‘Lane Assistance’ or ‘Head-up Display’ – with the help of current 4K technology, touch sensors, and integrated gesture recognition, complex vehicle functions are virtually explained – with much more ease and spatial freedom than possible in the actual car.
A contrasting light tinted timber spatial structure with fair wooden furnishings take the edge off to soften the technical experience atmospherically.The large-scale media applications are embedded in a circumferential medial horizon that connects all stations to a holistic state of the art spatial experience. The cockpit like booths are furnished with bespoke seats, allowing up to a four people briefing.
Especially challenging was the acoustic deadening and absorbtion within the entire space, including the briefing areas: Perfect acoustics have been achieved by microperforations in all even, curved matt and high gloss surface panels. To meet the high fire safety requirements all materials were pushed to the very limits of construction. A perfect result was achieved.
The overall concept and all digital and media applications of the PIC were developed by the lead agency ART+COM Studios. COORDINATION was responsible for the design and planning of the complete interior design and also took care of all phases from ideation to the implementation.